#End Domestic Silence






#End Domestic Silence



JOKO/POWA #Enddomesticsilence Initiative

JOKO/POWA
#Enddomesticsilence Initiative

The #EndDomesticSilence initiative, run by tea brand, JOKO, in partnership with POWA, between 2019 and 2022 aimed to make a significant impact in ending the silence surrounding domestic violence because tea and conversations go together. Launched in 2019, the #EndDomesticSilence initiative supported victims of domestic violence in ending their silence with information, tools and the provision of more safe spaces. It harnessed the strength of South African women and the immense power of humble conversations where women facing domestic violence were listened to, believed and supported. Many women remain silent about domestic violence because of shame and fear, but it is only by ending their silence that they can receive the support they need to end their abuse. JOKO’s social mission was to leverage the strength of JOKO tea to harness the power of conversations to help reduce domestic violence and the stigma faced by survivors. Together, with the help of all its consumers, JOKO aimed to make a real difference to fight domestic violence against women in South Africa.
The #EndDomesticSilence initiative, run by tea brand, JOKO, in partnership with POWA, between 2019 and 2022 aimed to make a significant impact in ending the silence surrounding domestic violence because tea and conversations go together. Launched in 2019, the #EndDomesticSilence initiative supported victims of domestic violence in ending their silence with information, tools and the provision of more safe spaces. It harnessed the strength of South African women and the immense power of humble conversations where women facing domestic violence were listened to, believed and supported. Many women remain silent about domestic violence because of shame and fear, but it is only by ending their silence that they can receive the support they need to end their abuse. JOKO’s social mission was to leverage the strength of JOKO tea to harness the power of conversations to help reduce domestic violence and the stigma faced by survivors. Together, with the help of all its consumers, JOKO aimed to make a real difference to fight domestic violence against women in South Africa.
JOKO used newly branded red and purple packs to drive awareness around the need for women in abusive relationships to end their silence
JOKO donated R1 from every JOKO 100’s pack sold to POWA to create more safe spaces in which women felt secure enough to end their silence
The JOKO website at www.joko.co.za, dedicated to the #EndDomesticSilence initiative, gave women essential information around domestic violence and advised them on how to either get or give help
JOKO engaged with prominent SA women to champion #EndDomesticSilence in their own ways.
JOKO used newly branded red and purple packs to drive awareness around the need for women in abusive relationships to end their silence
JOKO donated R1 from every JOKO 100’s pack sold to POWA to create more safe spaces in which women felt secure enough to end their silence
The JOKO website at www.joko.co.za, dedicated to the #EndDomesticSilence initiative, gave women essential information around domestic violence and advised them on how to either get or give help
JOKO engaged with prominent SA women to champion #EndDomesticSilence in their own ways.
There were three programmes, sponsored by JOKO, that formed part of the #EndDomesticSilence initiative, which were :
1) Sector Strengthening, which involved training non-governmental organisations, corporate entities and public sectors across South Africa on numerous aspects of domestic violence. The training included a range of content such as its many forms and signs, its contributing factors and effects, legal and practical steps to leave domestic violence and various resources to address it among a range of other valuable information. Sector strengthening also involved communities coming together to have open, honest conversations on domestic violence and how to better address it through what were known as Tea Talks.
2) The Women’s Writing Project, which involved an anthology with essays, stories and poems written by women about their experiences of abuse and how they triumphed over it to lead better lives.
3) Healing Days, which involved domestic violence survivors coming together to discuss their experiences of abuse, support and learn from each other and talk about their healing journeys. It is very beneficial for survivors to come together and converse openly to gain strength, comfort, advice and insight from each other. As part of Healing Days, survivors also wrote about memories and challenges troubling them on pieces of paper which were then burnt to symbolise releasing them from their hearts and minds. Candle lighting to honour women who have died due to femicide were also part of the day.
There were three programmes, sponsored by JOKO, that formed part of the #EndDomesticSilence initiative, which were :
1) Sector Strengthening, which involved training non-governmental organisations, corporate entities and public sectors across South Africa on numerous aspects of domestic violence. The training included a range of content such as its many forms and signs, its contributing factors and effects, legal and practical steps to leave domestic violence and various resources to address it among a range of other valuable information. Sector strengthening also involved communities coming together to have open, honest conversations on domestic violence and how to better address it through what were known as Tea Talks.
2) The Women’s Writing Project, which involved an anthology with essays, stories and poems written by women about their experiences of abuse and how they triumphed over it to lead better lives.
3) Healing Days, which involved domestic violence survivors coming together to discuss their experiences of abuse, support and learn from each other and talk about their healing journeys. It is very beneficial for survivors to come together and converse openly to gain strength, comfort, advice and insight from each other. As part of Healing Days, survivors also wrote about memories and challenges troubling them on pieces of paper which were then burnt to symbolise releasing them from their hearts and minds. Candle lighting to honour women who have died due to femicide were also part of the day.

CAMPAIGNS RUN DURING THE 16 DAYS OF ACTIVISM FOR NO VIOLENCE AGAINST WOMEN AND CHILDREN

CAMPAIGNS RUN DURING THE 16 DAYS OF ACTIVISM FOR NO VIOLENCE AGAINST WOMEN AND CHILDREN

Add Your Voice To #Enddomesticsilence

Add Your Voice To #Enddomesticsilence

During the 16 Days of Activism in 2020, POWA, in partnership with JOKO, asked South Africans to add their voices to #EndDomesticSilence by recording voice notes to the President at: joko-addyourvoice.uwina.com, urging the government to prioritise three new Bills specifically designed to tackle the country’s deplorable status quo: seven women are killed every day, and a reported 40% to 50% of men have admitted to perpetrating physical partner violence. The campaign called for these key bills, introduced to Parliament in September 2020, to be urgently fast-tracked:
The Bill to amend the Criminal Law (Sexual Offences and Related Matters) Amendment Act. This creates a new offence of sexual intimidation, extends the ambit of the offence of incest, and extends the duty of reporting suspected sexual abuse of a child. It also expands the scope of the National Register for Sex Offenders, including public naming of perpetrators
The Criminal and Related Matters Amendment Bill tightens the granting of bail in cases of GBV and femicide; and expands offences for which minimum sentences must be imposed
Proposed amendments to the Domestic Violence Act extend the provisions to those who are engaged, dating, in customary relationships and actual or perceived romantic, intimate, or sexual relationships of any length of time. The definition of “domestic violence” is also extended to protect the elderly from abuse by family members.
During the 16 Days of Activism in 2020, POWA, in partnership with JOKO, asked South Africans to add their voices to #EndDomesticSilence by recording voice notes to the President at: joko-addyourvoice.uwina.com, urging the government to prioritise three new Bills specifically designed to tackle the country’s deplorable status quo: seven women are killed every day, and a reported 40% to 50% of men have admitted to perpetrating physical partner violence. The campaign called for these key bills, introduced to Parliament in September 2020, to be urgently fast-tracked:
The Bill to amend the Criminal Law (Sexual Offences and Related Matters) Amendment Act. This creates a new offence of sexual intimidation, extends the ambit of the offence of incest, and extends the duty of reporting suspected sexual abuse of a child. It also expands the scope of the National Register for Sex Offenders, including public naming of perpetrators
The Criminal and Related Matters Amendment Bill tightens the granting of bail in cases of GBV and femicide; and expands offences for which minimum sentences must be imposed
Proposed amendments to the Domestic Violence Act extend the provisions to those who are engaged, dating, in customary relationships and actual or perceived romantic, intimate, or sexual relationships of any length of time. The definition of “domestic violence” is also extended to protect the elderly from abuse by family members.

DONATEYOURVOICE TO #ENDDOMESTICSILENCE

DONATEYOURVOICE TO #ENDDOMESTICSILENCE

To mark the 16 Days of Activism in 2021, POWA and JOKO ran the Donate Your Voice campaign as part of the #EndDomesticSilence initiative. The goal of the campaign was to amplify the stories of GBV survivors by asking celebrities, influencers, DJs and presenters to donate their voices to recite a story or poem. We wanted to ensure that survivor stories are heard in order to break the silence and drive attention towards the appalling state of domestic abuse in South Africa.

The Donate Your Voice campaign aimed to hold up a mirror to society, to show that behind the statistics are real people, real stories and real pain that deserves to be acknowledged if society is to be moved to better itself.

Members of the public were encouraged to visit the Joko website at www.joko.co.za and donate their voices by reading part of a poem from the Breaking the Silence anthologies.

To mark the 16 Days of Activism in 2021, POWA and JOKO ran the Donate Your Voice campaign as part of the #EndDomesticSilence initiative. The goal of the campaign was to amplify the stories of GBV survivors by asking celebrities, influencers, DJs and presenters to donate their voices to recite a story or poem. We wanted to ensure that survivor stories are heard in order to break the silence and drive attention towards the appalling state of domestic abuse in South Africa.

The Donate Your Voice campaign aimed to hold up a mirror to society, to show that behind the statistics are real people, real stories and real pain that deserves to be acknowledged if society is to be moved to better itself.

Members of the public were encouraged to visit the Joko website at www.joko.co.za and donate their voices by reading part of a poem from the Breaking the Silence anthologies.